Days

CBME China 2025
NECC (Shanghai), 16-18 July 2025

Why Exhibit GBA

»
Why should you exhibit at CBME GBA?

Exhibiting at CBME GBA 2024 presents a unique opportunity for businesses in the children, baby, and maternity sectors. With an expansive exhibition space of 45,000 square meters and over 600 top-tier exhibitors, this event is set to attract more than 20,000 professional attendees, making it a prime platform for visibility and engagement.

This exhibition not only focuses on the dynamic Chinese market but also serves as a gateway to the Southeast Asian market, enabling brands to explore new opportunities for expansion.

For the Sales Brochure

4 Reasons for Choosing South China Market
Over 43% of the National Children, Baby and Maternity Population

In the Pan-Pearl River Delta region, the number of newborns exceeded 4.13 million in 2022, accounting for 43% of the national newborn population. The population of individuals aged 0-14 in this region reached 88.24 million, constituting 37% of the total, indicating a robust market.

No.1 in GDP Nationally

The Pan-Pearl River Delta region, with one-third of the national economic output, boasts the highest economic vitality index in the country. The Greater Bay Area ranks first in GDP and has a per capita disposable income three times the national average.

650,000 Manufacturing Enterprises

Possessing the country’s largest world-class light industry manufacturing base with 650,000 factories, the region is famously referred to as the “Factory of the World”. Among them, Chenghai’s toy manufacturing enterprises alone account for 15,000.

Leads in ASEAN Export Volume, One-Third of National Volume

The Greater Bay Area, with its prime geographical location, stands as China’s most crucial region for foreign trade development. It also holds the distinction of being China’s largest cross-border trade center, boasting the nation’s highest trade volume with ASEAN, exceeding one third. Cross-border exports represent a substantial 70% of the national total.

Why Exhibit:
visitor breakdown

20,808 Professional Buyers from 72 Countries and Regions Worldwide.

Buyers Highlights

Focus on Regional Demographics:
90% of visitors come from the South China area (incl. Hong Kong SAR and Macao SAR).

Young Generation, New Players, New Partners:
Visitors from the 90s and 00s accounts for over 41% of all trade buyers.

63%

Agents/Distributors
Comprehensive Maternity & Baby Chain Stores
Boutique Maternity & Babyshops
Other Offline Retailers

15%

Online Influencers
Community Group Buying
MCN Agencies
Domestic E-commerce, Content
Live Streaming Platform

15%

Cross-border Major Merchants, Service Providers & E-commerce Platforms
Trading Companies
Buyers from Southeast Asia and Hong Kong, China, Macao, China, and Taiwan, China

7%

Brand Owners
Supply Chain Support
Service Providers
Others

What to Expect at CBME GBA 2024

20,000+ Buyers

What Our Exhibitors Say
稿定设计-4
Liu Baosong
High & Gogo (Denps) Shanghai Trading Co.,Ltd - Sales Director

Thanks to CBME for organizing the exhibition in The Greater Bay Area in 2023. Our company’s participation in the inaugural CBME GBA yielded considerable results. We were honored to receive the 2023 CBME Annual New Potential Brand Award. During the exhibition, numerous popular stores from the South China region sought consultation at our booth. Simultaneously, this marked a firm step forward for our company’s expansion into the Southeast Asian market. We eagerly anticipate the CBME GBA 2024!

Leveraging the professional communication platform provided by CBME, we fully “connected” upstream and downstream resources and “sought out” like-minded partners, jointly exploring the strong market potential in the Pan-Pearl River Delta region.
Duan Yunfeng
Zhongke Weizhi (Beijing) Biotechnology Co.,Ltd - Founder & CEO
Chen Ge
Riesland China President
Thanks to CBME for providing us with such a robust platform, enabling deep interaction with consumers and partners. We conducted 10 online streaming in two consecutive days, accumulating over 820,000 views in a total of 12 hours, definitely a record breaker.
Calina Terry

Baby Care Company the global business Director

Innovation For All means that IFA is a diverse place where gender, identity, origin, religion, language or disability are not barriers. On the contrary:  as a place where the latest innovations in technology are presented, we strive to make IFA a barrier-free space – both physically and ideally. Because technology enables inclusion and true innovation is not created in environments that are restricted by rigid categories or barriers. 
Calina Terry

Baby Care Company the global business Director

Innovation For All means that IFA is a diverse place where gender, identity, origin, religion, language or disability are not barriers. On the contrary:  as a place where the latest innovations in technology are presented, we strive to make IFA a barrier-free space – both physically and ideally. Because technology enables inclusion and true innovation is not created in environments that are restricted by rigid categories or barriers. 
Calina Terry

Baby Care Company the global business Director

Innovation For All means that IFA is a diverse place where gender, identity, origin, religion, language or disability are not barriers. On the contrary:  as a place where the latest innovations in technology are presented, we strive to make IFA a barrier-free space – both physically and ideally. Because technology enables inclusion and true innovation is not created in environments that are restricted by rigid categories or barriers.