Days

CBME China 2025
NECC (Shanghai), 16-18 July 2025

Why Exhibit

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Why should you exhibit at CBME China?

Join CBME China, where you can unlock endless opportunities in the children, baby, and maternity industry. With more than 100,000 omni-channel trade and industry buyers from across Asia and beyond, CBME China stands as Asia’s premier platform for connecting with distributors, retailers, agents, and business partners, in the children, baby and maternity industry.

By exhibiting at CBME China, you can:

  • Showcase your brand alongside 4,500+ global premium brands, setting a benchmark in the industry.
  • Engage with trade visitors from China and across Asia to enhance brand visibility and gain a competitive edge.
  • Expand your business networks, forge new partnerships, and secure valuable sales orders.
  • Stay ahead of the curve by gaining insights into the latest industry trends, seizing global business opportunities, and exploring new products and markets.
  • Unlock the gateway to success in Asia’s children, baby, and maternity market

Check out our exhibitor brochure

Visitor numbers breakdown
at CBME China 2024

103,041 professional trade buyers across multiple channels attended CBME China 2024. 

The steady ratio of online to offline channels highlights the exhibition’s ability to cater to various preferences in sourcing products.

49%

Offline retailers

29.9%

Online channels

26.3%

Agents, distributors, and wholesalers

18.7%

Brand owners

8.6%

Supply chain companies

6.8%

Upstream and downstream service

Opportunities are expanding in overseas markets
Overseas buyers increased
0 %
Asian buyers
0 %
New visitors
0 %
Buyers from the 90s+
0 %
What Our Exhibitors Say
babycare

Since 2018, Babycare has been an exhibitor at CBME China for six years. We welcomed around 20,000 customers and established connections with nearly 550 new partners across the industry’s value chain.  We express our gratitude to CBME for providing us with this high-quality platform for resource networking and collaboration.

During CBME China 2024, we had the opportunity to network with a diverse range of distributors and prominent industry leaders. These interactions not only facilitated valuable discussions on the trajectory of the sector but also significantly enhanced our brand visibility and recognition within the market. Such engagements have not only broadened our professional network but also provided insights that will help shape our future strategies and offerings in the maternity and baby industry.
As a stylish maternity and baby brand from Canada, Nest Designs has been privileged to partake in CBME China for numerous years. We remain committed to catering to consumers, delivering exquisite products, empowering parents, and crafting sustainable and aesthetically pleasing solutions for the parent-child lifestyle. Our experience at CBME has been nothing short of exceptional, propelling our business to new heights. We look forward to many more successful collaborations with CBME in the future!
Calina Terry

Baby Care Company the global business Director

Innovation For All means that IFA is a diverse place where gender, identity, origin, religion, language or disability are not barriers. On the contrary:  as a place where the latest innovations in technology are presented, we strive to make IFA a barrier-free space – both physically and ideally. Because technology enables inclusion and true innovation is not created in environments that are restricted by rigid categories or barriers. 
Calina Terry

Baby Care Company the global business Director

Innovation For All means that IFA is a diverse place where gender, identity, origin, religion, language or disability are not barriers. On the contrary:  as a place where the latest innovations in technology are presented, we strive to make IFA a barrier-free space – both physically and ideally. Because technology enables inclusion and true innovation is not created in environments that are restricted by rigid categories or barriers. 
Calina Terry

Baby Care Company the global business Director

Innovation For All means that IFA is a diverse place where gender, identity, origin, religion, language or disability are not barriers. On the contrary:  as a place where the latest innovations in technology are presented, we strive to make IFA a barrier-free space – both physically and ideally. Because technology enables inclusion and true innovation is not created in environments that are restricted by rigid categories or barriers.