Online Seminar on China’s Children, Baby and Maternity Market – Portugal Session

The online seminar jointly organized by CENIT and CBME has concluded with great success!

On May 10, 2024(Beijing time), the Online Seminar on China’s Children, Baby and Maternity Market – Portugal Session, co-organized by CENIT-Centro de Inteligência Têxtil and CBME came to a successful conclusion.

The seminar aims to help Portuguese brands and companies gain a deeper understanding of China’s children, baby and maternity market, especially in the field of children’s wear, so that they can enter the Chinese market more efficiently and quickly. Over 20 professional quarters participated in the seminar and gained a lot from it. Marlene Oliveira, the head of CENIT’s international unit, delivered an opening speech to welcome the participants.

Marlene Oliveira, the head of CENIT’s international unit

Celia Gu, General Manager of Informa Markets, shared insights on China’s economic background, market opportunities for children, baby and maternity products, channels and introduced Informa Markets and CBME. She focused on market trends, subcategory analysis, consumer groups and consumer behavior in the field of children’s wear, answering many questions for Portuguese brands to enter the Chinese market.

Celia GU, General Manager of Informa Markets

Winston Zhu, co-founder and partner of Junlan/Shanghai Baby, shared his insights on the current status and opportunities of international children’s wear brands in Chinese market. Based on his analysis of the market status, macroeconomics and consumer preferences, he provided solutions and suggestions for Portuguese children’s wear brands entering the Chinese market.

Winston Zhu, Co-founder and Partner of Junlan/ShanghaiBaby

Jingwen Ji, General Manager of CowBuk, shared her experience in promoting overseas children’s wear brands and attracting high-end customers in China. She also analyzed and summarized the demand for high-end children’s wear brands in the Chinese market, welcoming more overseas clothing brands with high quality and good design to enter China.

Jingwen Ji, General Manager of CowBuk

Eduardo J. Teixeira Alves, the European sales representative of CBME, introduced the CBME to the participants, including his experience in assisting European brands to participate in the exhibition and the services CBME provided, inviting more overseas brands to enter the Chinese market.

Eduardo J. Teixeira Alves, the European Sales Representative of CBME

After the seminar, the participants showed great interest in China’s children, baby and maternity market, and were willing to further communicate and cooperate with us.

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