Latest Industry Report Shows High Confidence and High Anticipated Growth for China’s Children Baby Maternity Products Industry
On 30th Oct, CBME China released China Children Baby Maternity Products Industry Report at its Autumn Seminar. As revealed by the survey report, China’s children, baby and maternity products retailers, distributors and brand owners have a high confidence in the industry for 2014. 64% rated the industry with an eight or more, with ten being the highest confidence. <figure1>
- 86% of surveyed companies expect growth in sales revenue in different degrees
- 11% surveyed companies hope to have 100% sales growth
- 30% think they can achieve sales growth over 50% in 2014
- 67% think they will have over 20% growth in sales revenue
- Only 3% think they could have no growth in 2014
The key players in the industry give generally same forecast in sales growth in both 2013 and 2014, indicating their continuing confidence in the industry. Furthermore, 2013 actual growth matches well with 2013 expected growth in last year’s survey report. Brand owners, retailers and distributors have strong control over their businesses.
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