The SGS consumer study "Product Safety in Consumer Goods"
suggests that more than 70% of Germans are afraid that their children
will be harmed by deficient products.

The results of the
consumer study, “Product Safety in Consumer Goods” show that Germans are
worried when purchasing toys. Most are worried about injuries caused by
inferior products, while 66% are worried that the toys might contain
harmful chemicals. Product safety is therefore an important purchasing
criterion. Of those surveyed, 71% would be willing to pay a higher price
for independently tested products. On behalf of the independent testing
institute, SGS, GfK interviewed a representative 1000 Germans on this
topic.

The surveyed consumers indicated that they looked on the
Internet for tests and experience reports before buying. In cases where
online reports raised doubts, they would not buy the product. Other
influencing factors include negative media reports and warnings from
consumer organisations.

"Made" In as a mark of quality

As
reported on 30.03.17 in our article: “Seal of quality: ‘Made in Germany’
is the world’s most popular designation of origin”, the country of
production plays an important role for consumers. Goods from Germany are
particularly trusted, while products manufactured in China, for
example, are viewed much more critically.

Test seals and quality seals provide guidance

Of
those surveyed, 77% look for seals of quality when purchasing children’s toys. In this regard, Germans trust the GS mark for “tested
safety” and the TÜV seals, such as the “tested for toy safety” seal of
approval from SGS-TÜV Saar.

Source:luna fournal