On 25-27 July 2018, the French Pavilion will be hosting eleven exhibitors at CBME China 2018 in Shanghai. Eight of the exhibitors represent the world of children's fashion, including clothing, baby clothes and accessories. Other segments of the children's product market will also be present with cosmetics, hygiene products and baby food. Covering 126 m2, the French delegation will showcase the creativity, vitality and innovation of businesses in the sector. With a strong focus on mother and baby wellness, they are all highly regarded on the international stage and particularly in China, meeting stringent safety standards while offering practical, stylish products.
The children's product market has several business sectors for birth, maternity and infant products. Highly sensitive to the economic environment, each segment has its own dynamic. Global trade in the sector rose 11% between 2012 and 2016 to reach 62 billion USD. Ever-growing French exports stand at close to 850 million USD.
France is the undisputed world leader in the children's wear sector, with 50% of its turnover achieved through exports. In the children's fashion segment, French brands set themselves apart with a strong identity and recognised expertise in the areas of quality and creativity. The world's biggest licences in the children's luxury sector are owned by the two French leaders in children's fashion (Kidiliz Group and CWF). Outside the European Union, the majority of exports are to China and the United States.
In an increasingly competitive environment, distributers are adapting to changing practices and upping their digital marketing. The majority have an online retail store and some are developing multi-channel and point-of-sale digitalisation strategies (Kidiliz Group). There is also growth in the second-hand market and specialist marketplaces.
For its third year at the Children Baby Maternity Expo, the pavilion of Business France – a government agency supporting the international development of the French economy – will be in the International Pavilion hall 4.1 at the National Exhibition and Convention Center.
Register now to attend CBME China 2018.
11 French exhibiters:
www.moonetmiel.com (site en construction)
For further information of Business France, please contact:
Véronique NOURY
Project Manager Business France
Tel: +33 (0)1 40 73 38 71
