E-Business – the Next Frontier in China’s Children Baby Maternity Products Industry
China Internet Network Information Center reports that as of June 30 2013, 271 million people in China are shopping online. In 2012 alone, the children baby and maternity products industry accounted for USD 10 billion revenue online in China1, representing 12.2% of the total revenue in the industry. China’s parents are now looking beyond traditional channels like department stores and retail shops to purchase children products. New generation parents are more tech-savy. They are willing to experiment and look into the convenience of online shopping.
Brand owners, retailers and distributors are getting into the e-commerce bandwagon as well. In the recent Children Baby Maternity Products Industry Report published by UBM China (Hangzhou), 71% of brand owners have already started online shopping portals. Distributors and retailer are following and more will take on this trend. Online shopping is a new and quickly developing channel in China.
Chart 1: E-Business Adaptation in 2014 in China’s Children Baby Products Industry
*Sources: (1) iResearch E-commerce Research on Children, Baby and Maternity Industry, October 2013
(2) UBM China (Hangzhou) Industry Research, July 2013
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