What is Cool Kids Fashion?
Cool Kids Fashion (CKF) Shanghai: The Ultimate Platform for Brand Growth
As a special event belonging to CBME, Cool Kids Fashion Shanghai stands out as a dedicated space that showcases the latest trends and innovations in children’s fashion. It provides an exclusive environment where premium brands, designers, and retailers converge to explore business opportunities and industry insights.
CKF aims to offer unparalleled exposure to key buyers and distributors seeking high-quality children’s fashion and accessories. With its curated selection of trend-setting brands, fashion shows, and networking events, CKF is the ultimate destination for those looking to make a mark in China’s dynamic kids’ fashion industry.
What’s New at Cool Kids Fashion 2025?
CKF 2025 returns with the theme “Stylish Sustainability” this year
Building on last year’s “Endless Forest”, this year, CKF continues to merge children’s fashion with sustainability while celebrating diversity and individuality.
More than just a fashion event, CKF 2025 maximizes your brand’s impact:
180+ fashion kidswear brands showcase new trends in children’s fashion.
Engage face-to-face with 36,949 Chinese fashion kidswear buyers.
A series of fashion events leading the innovation trend in the kidswear industry.
Join CKF July 16-18 at NECC (Shanghai) and shape the future of children’s fashion.
Why should you participate in CKF: Focusing on Fashion Kidswear Buyers
Types and Proportions of Buyers Interested in Children's Clothing in 2024
Comprehensive/ boutique maternity & baby stores
Kidswear & footwear specialty stores
Kidswear distributors
Commercial real estate, shopping malls
KOLs, livestream hosts, and premium group-buying leaders
E-commerce, content, and livestreaming platforms
For China’s young and rapidly growing children’s fashion market, the future is filled with endless possibilities and opportunities. With a market value exceeding 470 billion RMB (according to Euromonitor estimates), there is immense consumer potential and a continuous demand for upgraded, diverse choices. Among these trends, fashion-forward children’s apparel is rising at an unstoppable pace, driving innovation and shaping the industry’s future.
CKF Highlights
- Professional stage equipment and service team, delivering high-quality runway photos and full video coverage
- Attendance of professional buyers, enhancing brand visibility
- Fashion kidswear influencers attending and checking in, creating trending topics
- CBME full-media matrix for promotion, ensuring comprehensive coverage
- Exposure in top fashion media, elevating brand tone
This event will highlight innovation in the kidswear industry, showcasing the latest design trends and material technologies. Expert discussions will cover market analysis, brand building, and sustainable development strategies.
Through case studies, trend analysis, and market insights, we aim to inspire creativity and keep up with the evolving kidswear industry.
Exclusively for industry professionals, including kidswear brands, buyers, fashion influencers, boutique maternity & baby stores, real estate reps, and agents, this event fosters a dedicated professional community.
After the Sustainable Fashion Salon for Kidswear, an exclusive networking session will be held for professionals in the industry.
Tailored for kidswear designers, brand reps, buyers, and media, this event offers a relaxed environment to connect with industry leaders, spark creativity, and exchange ideas.
Enjoy fine wine, gourmet food, and expand your network with like-minded professionals.
Event Capacity: 60 Guests
Why Exhibit at CKF: Maximized brand visibility
China’s First High-End Children’s Fashion Magazine
Content E-commerce Platforms
CBME-Owned Media
Partnering with top fashion media like Marie Claire Enfants, VOGUE, YOKA, ELLE, and key platforms such as Douyin and Xiaohongshu, CKF 2025 drives consumer traffic and collaborates with influencers to amplify brand reach.
CKF 2025 also maintains strong engagement through its Official WeChat, CBME Insights, Official Website, and social media accounts on Xiaohongshu and Douyin to further enhance visibility.
Connect with Impressive Roster of Invited Guests (tentative)
Fashion Influencers
Comprehensive & Boutique Maternity & Baby Stores
Kidswear Distributors / Shopping Malls
