Setting Sail for Malaysia: Local Perspective · Core Resources
For baby product brands looking to break into overseas markets, utilizing and understanding the TikTok marketing ecosystem and tactics is key to capturing the market benefits in Southeast Asia. From December 2nd to 4th, the CBME Greater Bay Area Exhibition has specially invited 15 local Malaysian MCNs, TAPs, TSPs, and several local baby product merchants to China for business matchmaking and product selection. A dedicated “Baby Products Marketing in Southeast Asia Eco Exhibition Zone” and “Overseas Development Forum for Baby Products” have been set up to build a valuable platform for the exchange and cooperation of baby product enterprises with local resources in Malaysia. Over the course of three days, from information provision to resource integration, the exhibition will fully explain the opportunities and pathways for Malaysian baby products going overseas, aiding in finding the necessary resources and partners for breaking into Malaysia.
- Face-to-face, zero-distance interaction with the local industry institutions of Malaysia
- Establishing a stable KOL resource network for online marketing locally in Malaysia
- Gaining an in-depth understanding of the use of social media in Malaysia, user preferences, and content consumption habits
- A local perspective on understanding Malaysian baby product consumption habits, business environment, and policies & legal compliance
01. List of Institutions Participating in the Overseas Resources
Deep Connection with Overseas Resources, zero distance direct touch local resources from Malaysia, know more about Baby products marketing in Southeast Asia.
02. Agenda for the Overseas Development Forum for Baby Products
Keynote Speech-Sharing the Success Stories of Malaysian Baby Product Brands
Deputy General Manager：Ng Jack Chung
Xamble Live will share tactics, case studies, and practical experiences to help baby product brands successfully build e-commerce sales brands in Malaysia. At the same time, advice on how to conduct business in Malaysia will be provided.
Xamble Live is a provider of all-encompassing services. By smartly integrating influencers, content, and e-commerce expertise, they offer a comprehensive TikTok Shop solution, including GMV and content strategy / live and short video content production / influencer collaboration and KOL management / other TikTok related services, providing the essential support required by brands and businesses to expand and grow on TikTok.
Roundtable Discussion: E-commerce Opportunities in Malaysia
Roundtable Discussion Guests: GIMTotal Malaysia – Strategic Planning Director: Mike Seah
Since its establishment in 2022, GIMTotal has been focused on providing full-process TikTok ecology services, covering overseas warehousing, advertising, store operations, and content creation, aiding brands in scaling from scratch. It has successfully incubated and landed over 10 brands in the Malaysian market, breaking through a monthly sales figure of one million Malaysian ringgits, including well-known brands like Tong Ren Tang.
The company currently has a professional team of 300, spread across its headquarters in Penang and branches in Kuala Lumpur, Kedah, Johor, and Kelantan. They have signed and internally cultivated over 200 quality accounts and established close ties with thousands of influencers.
SeaHub Media Malaysia Sdn Bhd Malaysia- Operations Director: Calvin Leong
SeaHub Media Malaysia Sdn Bhd, an outstanding MCN and TSP agency, is dedicated to providing comprehensive marketing solutions centered around the TikTok platform and other e-commerce platforms for international brands and suppliers.
In Malaysia, SeaHub boasts six strategically located branches and is equipped with over 50 professional live broadcast rooms, carefully designed to meet the diverse needs of customers.
Momentum Commerce Sdn Bhd Malaysia – Chief Growth Officer: Calvin Ng
Momentum Commerce is a dynamic e-commerce solution agency focused on connecting brands, channels, and consumers through comprehensive digital strategies to drive significant growth and engagement. Since its inception in 2019, it has become a leader in the industry in Malaysia and Singapore. Its influence spans across various product categories including luxury goods, high-end beauty, mass market beauty, personal care, fashion, and lifestyle. Collaborations with brands such as Lancôme, MAC, Kiehl’s, and The Body Shop demonstrate our commitment to creating customized digital strategies for different audiences.
Keywords:
