The 15th Shanghai International Children Baby Maternity Industry Expo (CBME China 2015) will welcome local and international brands to showcase their latest products on July 22-24, 2015 at the Shanghai New International Expo Centre (SNIEC). The event will feature over 1,900 suppliers representing 2,650 brands across 200,000 square meters of exhibition space, a 20% increase in exhibition scale from 2014. Over 80,000 children and baby products trade buyers are expected to attend.
"This July, CBME China, celebrates its 15th anniversary. The event will be filled with more activities and initiatives for all attendees. Through the years, CBME China has established itself as the must-attend event in the industry. It is the perfect business platform for children, baby and maternity product buyers, retailers, manufacturers, distributors and suppliers to meet and do business in one venue. Now, CBME China is the world's largest sourcing event for children, baby and maternity products." says Athena Gong, General Manager of CBME, "We appreciate the support from the whole industry to be where we are now. We are looking forward to more fruitful years ahead."
A number of world-known brands have confirmed participation, including Babybubbles, Balabala, Benho, Bobdog, Britax, CAM, Chicco, Cybex, Disney, Dr. Brown's, Fisher- Price, Friso, Goo.N, GOULA, Hush Puppies Kids, iCandy, Johnson's Baby, Joie, Kiddy, Les enphant, Mattel, Maxi-Cosi, Medela Micro, Micro, NUBY, NUK, OXO, Pencil Club, Pigeon, Quinny, Richell, Sevi, Thomas & Friends, Wyeth and more. More new brands are expected to participate this year. So far over 700 new brands have confirmed participation.
Products featured at CBME China 2015 will cover full range of children baby maternity products from healthcare products to food, strollers and toys, clothing and accessories and services. Around 30% of the exhibiting brands will come from overseas. 
Highlighted Zones and Pavilions to showcase the latest and best in the industry
• Cool Kids Fashion Shanghai is China’s must-attend children fashion event for trade professionals. It features a complete overview of children clothing and accessories (ages 0-16 years). It is comprised of an Exhibition, Kids Fashion Design Contest, Designers Fashion Shows, Trend Forums, Kids Fashion Shows, Kids Fashion Museum and Private Networking Events.
• International Pavilions at CBME China grew again as more brands from United Kingdom, United States, Spain, Korea, Australia, Taiwan, Hong Kong and more will be participating.
• OEM/ODM Pavilions is the place where brand owners and buyers can find reliable manufacturers and good quality products made to their specifications at CBME China.
• Numerous cartoon characters will be showcased at Licensing Zone, where license owners meet licensees and initiate licensing deals. Whether looking to spot trends, building strategic partnerships, securing promotional tie-ins or taking property worldwide – this is where it all happens.
• At the CBME AWARDS Gallery, visitors can find not only the latest innovation in the industry, but they can also see who the movers and shakers of China's baby products industry are. The CBME AWARDS Gallery will feature the nominees for Lifetime Achievement Award, Top Retailers Awards, Top Brands Awards, the Innovative Products Awards and more.
• Visitor registration is now open to all trade buyers. All visitors who pre-register before April 30 will automatically be CBME China VIP guest and enjoy all the free VIP services during the event.
