From July 17th to 19th, 2024, the successful completion of the 23rd CBME International Maternity, Baby & Child Exhibition garnered widespread social attention. The continuous streams of reports, notably from baby products media partners in China, ushered in the CBME’s annual highlight, with more than 70 media outlets producing in-depth coverage resulting in an online exposure of 2.85 billion impressions, sparking a new storm in the maternity, baby, and child industry.

1）The exhibition has grown in scale, amassing a significant presence of domestic and international exhibitors, and substantial engagement from baby products media partners in China.
This year’s exhibition saw yet another upgrade in scale, with an exhibition area of 300,000 square meters attracting more than 30 countries and regions globally, 2,390 exhibitors, and over 4,300 quality brands. More than 100,000 professional visitors, alongside key baby products media partners in China, attended the event in person to witness this grand industry affair of the year.

2）Multiple simultaneous exhibitions cover a broader range of fields, including significant representation from baby products media partners in China.
Concurrently, there were also the CBME Children’s Clothing Exhibition, CBME Toys Exhibition, CBME Maternity, Baby and Child Food Exhibition, CBME Supply Chain Exhibition, CBME Child Education Exhibition, SSE Leisure Snacks Exhibition, and the Global Licensing Exhibition·Shanghai Station (LEC), each widely reported on by baby products media partners in China.

3）Industry focus conferences lead the new direction for maternity, baby, and children with comprehensive coverage by baby products media partners in China.
One main venue, 9 sub-venues, over 45 parallel conferences, and 185+ thematic meetings gathered hundreds of industry leaders and experts to discuss the future path of the maternity, baby, and child industry, extensively covered by baby products media partners in China.

Over 70 media reported in multiple dimensions<<<

Faced with the grand event in the maternity, baby, and child industry, CBME 2024 naturally attracted media of various channels and forms. For instance, China Business Network, Shanghai Television, Qingpu Television, CCTV.com, Tencent, Phoenix Video, and other video media; Xinhuanet/Xinhua Finance, Shanghai Daily, Xinmin Evening News, China.org.cn, Eastday.com, China Business Network Daily, China Economic Weekly, China Economic Herald, Economic Observer, Global Times, Today’s Headlines, and other 32+ mainstream media; Sina Parenting & Weibo Maternity, Zhihu Parenting, Xiao Hong Shu, Douyin, Kuaishou, among other social media; Babytree, Mama.cn and other maternity websites, Linkshop, Winshang.com and other retail media; Pregnancy, Baby & Child Franchise Network, China Baby Business News, China Baby Net, China Textile/China Children’s Clothing and other 20+ industry media, as well as Da Ya Exhibition Explorers, Nengzhe Exhibition Net and other exhibition media.

1. Official Authoritative Report
   
   • First Finance & Economics TV: The maternity, baby, and child industry’s diversified development accelerates the integrated development of e-commerce and traditional channels.
   • Shanghai TV: New maternity and babies are about more than just mother and baby; they move towards full family and fine-grained development.
   • Qingpu TV: Green exhibition-making creates infinite new possibilities in the maternity, baby, and child industry.
2. Massive Media Exposure
   
   CCTV.com divided into four themes for a series of thematic reports.
   • New trends in mother and baby consumption: Insight into five major consumer trends
     Interviewing brands including Yue He, Autel Robotics, Microlab, and Whilton, these brands revealed from their perspective the latest dynamics in maternity, baby, and child consumption.
   • New maternity and baby care for the whole family: New maternity and baby care is more than just mother and baby
     The interviewed brands included Kairen Hain, Big Rooster, Veggie Garden, and Royal Philips. From their sharing, we can see that the concept of new maternity and baby is moving in a more comprehensive direction.
   • Exploring new products in the maternity, baby, and child industry: Upgrading and protecting the physical and mental health of mothers and babies with trendy new products
     Interviews with well-known brands including TurtleDad, i-baby, Thermos, who shared their new products and the innovative ideas behind them.
   • Talking with the future “Children”: Building a sustainable future for the mother and baby industry
     Interviews with a few representative brands in the maternity, baby, and child industry, including Hape, TY, Cutelife, Junior Fun, exploring how these brands are constructing a sustainable future for the industry through practical actions.
     • Tencent Video: Provides a comprehensive interpretation of the development trends of the new maternity and baby market. The 2024 CBME not only enriches the visiting experience but also provides valuable market insights for industry insiders and outsiders.
     • Phoenix Video: Grasps the brand market pulse, providing important references for future business decisions of brands.
3. Mainstream Media Focus
   
   • China News Service: In-depth exploration of hot topics such as cross-border, family nutrition, age-specific nutrition, marketing innovation, exquisite motherhood, new trends in children’s clothing, auxiliary materials for children’s clothing, packaging materials, new channels for toys, aiming at a comprehensive analysis of the status quo of the maternity, baby, and child industry and insight into new market dynamics.
   • Xinhua Net / Xinhua Finance: Quality parenting, full-channel integration, in the new consumption environment of social and shared economies, what changes have emerged in the mother and baby consumption market.
   • Shanghai Daily: Cross-regional exchange and cooperation in the maternity, baby, and child industry, new future trends for mother and baby.
   • China Net: Innovative “New Pavilion” interpretation of trends
   • Children’s Education Exhibition, 2024 CBME Maternity, Baby, and Child Industry Summit, All-channel Commodity Selection Meeting.
   • China Economic Net: CBME 2024 and LEC have built a bridge for communication and cooperation, jointly creating a new chapter in commercial development for 2024.
   • China Economic Herald: Discussing and solving problems encountered in parenting
   • Including Xinmin Evening News, Eastday, First Finance & Economics Daily, Global Times, Today’s Headlines, NetEase, Hexun Net, China Net, Dazhong Net, China Economic News Net, China Economic Herald, Finance Net, North Green Net, Phoenix Net, Sohu Net, TOM, Eastday, UC, Yidian Information, Sohu Net, China Daily Net, China Finance & Economic Times, Southern Wealth Net, China Finance Net, Global Net, CCTV Securities and more than 32+ mainstream media outlets. They interpreted the trends and development directions of the new maternity and baby market through in-depth interviews, special reports, and video releases. These mainstream media reports not only captured the exciting moments on-site at the exhibition but also delved into the latest dynamics of the maternity, baby, and child industry, changes in consumer behavior, and future development trends.
4. Media Influencers Attract Traffic
   
   1) Xiaohongshu: Xiaohongshu’s in-site hundred-plus parenting lifestyle buyers enthusiastically created high-quality content notes 10,000+ during the CBME exhibition, with hot topics reaching exposures of 200 million+.
   

2) Zhihu Parenting: A total of 300+ answerers participated in sharing CBME explorations and future
maternity and baby trend sharing, while under the Zhihu #CBME topic, there have been cumulatively over 10,000 answerers bringing professional consumption answers to 3 million consumers;
Inviting top Zhihu creators, 10 people formed a Zhihu exploration group, and another 4 quality answerers were recruited to participate in the exploration, with the platform achieving a total exposure of 4 million for this exploration.

3) Sina Parenting & Weibo Maternity: Weibo posted over 400 articles, with discussion volume of 15,000+, and a reading volume of 3 million+. Cooperation topic: #Mother & Baby Industry Check-in Exhibition# Shanghai CBME Maternity, Baby & Child Exhibition# Mother & Baby Trend Festival

4) Douyin: Inviting hosts Zhou Zhou, Xiao Lu with Baby, Tsinghua Mom Malan Hua, and other top maternal and baby authors to serve as “Parent-Child Recommendation Officers,” going to the CBME site to provide users with a three-dimensional ‘explore-sow-broadcast’ mode of visiting the exhibition, upgrading the full scene consumer experience, and helping merchants boom in both brand and effectiveness.

5) Kuaishou: More than 40 Kuaishou parent-child talent initiated brand-specific live broadcasts/exhibition tours and other activities on-site, with Meng An couple breaking a GMV of 7 million in a single session on the 18th.

5. Close Attention To Website

1) BabyTree: The social responsibility and innovative spirit in the mother and baby field reached a maximum single article exposure of over 5.27 million+.

2) Mama Net: Diving deep into the new goodies in the maternity, baby, and child industry, and interviewing top players from various major brands to bring an efficient and comprehensive cloud touring experience to thousands of mothers.

6. Industry Media Analyzing

1) Maternity & Child Franchise Net: Deep interpretation of brand’s current franchise status and future development direction through on-site interviews.
2) China Baby Business Insight: Full tracking report of CBME 2024, media conducted in-depth interviews with various kinds of exhibiting brands, from startups to industry giants, from local to internationally renowned brands, showcasing the diversified facets of the maternity, baby, and child industry. These interviews not only captured the highlights and features of the exhibitors but also delved into the stories behind the brands, their market strategies, and their views on future trends.

3) China Baby Net: Dialogue with top players in the live room: Number of viewers 1658, number of likes: 8131
How to ensure evidence-based nutrition live room: Number of viewers: 10,094, number of likes: 10,094
4) China Textile / China Children’s Clothing: Reporting on the latest news in the 2024 CBME children’s clothing industry.

5) Marie Claire Baby: Marie Claire Baby & CKF Shanghai Fashion Children’s Show
Besides the beautiful reports from the above industry media, there were also food industry media: Plant Essence Bridge, Safe Food Report, Food Exhibition All Net, Food Exhibition Net, Monthly Exhibition; clothing industry media: China Brand Children’s Clothing Net, Brand Clothing Net, Clothing Talent Net; toy industry media: Shenzhen Toy Association (Toy Window), Little Bamboo Bear, Toy Say; manufacturing industry media: China Manufacturing Net. These professional media from different fields, through in-depth reporting and interviews, not only provided exhibitors with opportunities to showcase their products and services but also provided comprehensive industry insights to industry insiders and outsiders, collectively pushing forward the development of the maternity, baby, and child industry.

7. Official Authoritative Report

Dacan Exploring Exhibitions, Nengzhe Exhibition Net: In dialogues with packaging material exhibitors, discussing the development path of mother and baby product packaging.

SUMMARIZE
CBME extends sincere gratitude to all participating media, especially the dedicated baby products media partners in China, for their comprehensive coverage of this exhibition, elevating CBME 2024 to the status of “the brightest star” in the maternity, baby, and child industry. We look forward to continued collaborations with all our partners, including those focusing on baby products in China, for 2025 CBME, as we strive to achieve even greater exposure and shine throughout the next summer extravaganza!

Keywords:

1. Baby products media partners in China

2. Maternity and baby tradeshow press releases

3. Shanghai CBME 2025 advertising opportunities