Norwegian Premium Matchmaking Special:
8 Brands Showcasing the Power of Parenting
The Consul General of the Norwegian Consulate General in Shanghai, Ms Lisa, as well as the Commercial Counsellor of the Royal Norwegian Embassy in Beijing, Mr Anne Rolfe, Director of Innovation Norway China, and Ms Gong Kangkang, VP Asia and Managing Director of Informa Markets China, were some of the heavyweight guests who dropped by to learn more about Norwegian lifestyles, and about Norwegian brands that are excellent for motherhood, pregnancy and childcare.
Live-streaming - Brand Overviews
Lifeline Care
(Since 1987)
JANUS
(Norway’s 127-year-old national brand)
In Norway, Lifeline Care holds over 60% of the market share in nutritional supplements. Over the years, the brand has concentrated on maternal and child nutrition and health, offering a ‘step-by-step nutritional customization’ approach. This allows mothers and babies to follow a scientifically precise and tailored dietary supplement plan.
Exposed products:
- Fish Oil Jelly
- Lutein Jelly
- School Fish Oil
All JANUS products are made from ultra-fine merino wool, which is soft, non-irritating, and gentle on the skin. They are machine washable, providing consistent warmth and quick drying, making them perfect for babies and mothers. Loved by world champions and widely recommended on platforms like Little Red Book and in celebrity livestreams.
Exposed products:
- Children’s autumn trousers
- Harpies
- Adult autumn trousers
Beckmann
(Since 1946)
Flokk
(domestic and international design awards)
Beckmann holds over 85% of the local market share in Norway and is a pioneer in spine protection. With 76 years of research, Beckmann reduces school bag weight by 50%-60%, trusted by Princess Ingrid Alexandra of Norway. They advocate that ‘knowledge should be easy to carry,’ focusing on practical, functional, and durable designs while maintaining Norwegian aesthetics.
Exposed products:
- Primary school students series of school bags
The classic masterpieces by Norwegian industrial design master Peter Opsvik, the ergonomic riding chair, effectively corrects children’s poor sitting posture. It allows for various sitting positions, relieving pressure and discomfort caused by prolonged sitting. It helps relieve the pressure and discomfort often caused by long periods of sitting, making it a comfortable and supportive choice for growing children.
Exposed product:
- HÅG Capisco Puls horseback riding chair
Hurra
(Since 1981)
Mills
(Since 1885)
Hurra combines modern technology with a globally renowned team of nutritional scientists, earning recognition from leading Norwegian experts. The Lutein product saw over 100% growth during the annual Double 11, with significant future potential. Using the unique CONCORDIX patented technology, Hurra increases the absorption rate of OMEGA-3 by 44% compared to ordinary capsules, resulting in a 200% higher absorption rate.
Exposed products:
- Lutein blueberry jelly
- Jelly fish oil
- Strawberry jelly
Mills, one of the largest and oldest food companies in the Nordic countries, has been ranked as one of Norway’s ‘Most Valuable Brands’ for 20 consecutive years. The Norwegian Original Cod Roe Sauce is made from fresh Arctic wild cod and comes in a hygienic, easy-to-store aluminum package. It goes well with breakfast breads, biscuits, salads, sushi, and Chinese fried rice. With no current market competition, this is a unique opportunity to be the first to offer this delicious product.
Exposed product:
- Norwegian original fish roe seasoning sauce
Jordan
(Centennial Oral Care Brands)
Mollers
(Since 1854)
In 2021, Jordan held the top position in the children’s toothbrush category and a 15% share in the children’s toothpaste category on the Amoy system e-commerce platform. Jordan’s children’s toothbrushes are designed to suit the specific oral growth characteristics of different age groups, ensuring each brush is appropriate for its intended users. The children’s toothpaste is formulated with varying fluoride content based on age, using scientific amounts of fluoride to help prevent tooth decay. Made with natural ingredients, the toothpaste provides gentle care for children’s delicate teeth.
Exposed products:
- Jordan children’s toothbrush
- Jordan children’s toothpaste
Norway and Europe’s best-selling cod liver oil and fish oil brand, founded in 1854 by Norwegian pharmacist Peter Möller, holds over 90% of the local market share and is exported worldwide. Rich in omega-3 fatty acids (DHA & EPA) and vitamins A, D, and E, the cod liver oil supports heart, brain, bone, immunity, and vision health. In 1932, the Norwegian government promoted the ‘Oslo Breakfast Programme,’ which included a daily spoonful of cod liver oil, earning it the nickname ‘liquid gold’ among Norwegians, a product that can accompany you throughout your life.
Exposed products:
- liquid cod liver oil
- liquid baby cod liver oil
- fish oil jelly
Hear about the feedback
There is a word in Norwegian - FRILUFTSLIV - that expresses the Norwegians' love for everything that is close to life in nature. It is a way of life that expresses the fact that no matter what age or physical condition Norwegians are in, and no matter what the seasons and weather changes are, everyone is very much involved in a wide range of activities, from skiing to hiking ...... The most representative feature of the Norwegian way of life is therefore outdoor activities in nature. There is a Norwegian proverb that says that children are born with skis on their feet. 93 per cent of Norwegians are involved in organised sports from an early age. Children's participation in outdoor sports from an early age has also produced many outstanding athletes. This is one of the secrets of Norway becoming a winter sports powerhouse.
Norway is known for its breathtaking natural beauty. The very rich natural resources have inspired and motivated many great Norwegian companies to develop and manufacture many high quality products. The eight Norwegian brands we are introducing to you today are well suited to meet mums' needs for quality and safety when raising their children. We hope that through today's event, more Chinese companies and families will learn more about Norway and Norwegian brands and products.
