What New Trends Did You Miss? Reviewing Maternal and Baby Industry Reports Over the Last Six Months
This article provides an in-depth review of the maternal and baby industry reports from 2024, analyzing the current market status, key trends, and future development directions. It explores significant growth areas such as infant skincare, maternal health, and feeding appliances while highlighting consumer preferences, brand strategies, and emerging opportunities in online and offline channels. The insights serve as a valuable resource for professionals seeking to understand and navigate this rapidly evolving sector.
Will Next Year Be Tougher? Exploring the New Rules of “Holding on Through Winter”
The maternity and baby industry faces intensifying competition and challenges as brands and distributors strive to “hold on through winter.” While survival remains a key focus, this period offers opportunities for strategic maneuvering and growth. The Future Mother and Baby Congress 2024 will bring together experts, brands, and distributors to explore market trends, category opportunities, and strategies for long-term success. With in-depth reports, expert predictions, and resource docking sessions, the event aims to guide practitioners toward innovation and resilience in an evolving market.
The Rise of Light-hearted Health Management, Decoding the “New Lightweight Year” Six Major Consumer Trends
China’s health industry is projected to reach 9 trillion Yuan in revenue in 2024, fueled by evolving consumer demands for holistic health management. The concept of “light health” has emerged, characterized by high returns with minimal resources and enjoyable experiences, particularly among the post-90s generation. Six major trends define the landscape: light-nutrition with calorie control, high-performance sports, Chinese-style slow health preservation, emotional healing, urban short escapes, and digital health innovations like AI-assisted diagnostics. These trends highlight the growing integration of health into lifestyles and the demand for innovative, user-centric solutions.
China’s Baby Skincare Trends: Growing Demand for Functional Skincare Products
China’s baby skincare market is growing fast. It may grow 14.6% in 2023 to 15.73 billion yuan, with online sales taking over half. More spending on child – rearing and post – pandemic recovery are helping. Young parents, like those born in the 90s and 95s, want functional products. Baby skin needs special care. Well – off moms in big cities like mid – high – end goods and use social media. International brands lead in tech, but domestic ones are catching up. Trends include better moisturizing, soothing, restoring, and sun protection with natural plant ingredients.
Maternity and Baby Industry Observation: Is 80,000 the Endgame? What Does aSuccessful Maternity and Baby Store Look Like Today?
As maternity and baby stores face increasing market challenges, some continue to succeed by leveraging private domain traffic, diversifying services, expanding into nutritional products, and focusing on children’s clothing. This article examines the strategies that have helped these stores navigate tough times and outlines important trends for future success in the industry.
Where Are the Growth Opportunities in the Toy Industry in China?
In recent years, the toy industry has undergone unprecedented changes driven by increased awareness of scientific parenting and improved family economic conditions. According to data analysis from Chan Mama on TikTok’s e-commerce platform, the industry’s compound annual growth rate (CAGR) reached 56%, significantly outpacing the overall market. Notably, sub-categories such as puzzles and children’s vehicles are showing remarkable growth potential, particularly among young women and consumers in lower-tier cities.
Baby Formula Milk Consumption Demand Report Released
The “2024 Infant and Toddler Comprehensive Nutrition Formula Milk Consumption Demand Report” reveals a significant shift in consumer preferences toward high-quality, comprehensive nutritional infant formulas. With a growing demand for balanced nutrition, particularly in third-tier cities, parents are increasingly willing to pay a premium for products that support their children’s holistic development. The report also notes the rising trust in domestic milk sources, alongside strong preferences for European origins.
The Cross-Border E-commerce Industry Market Report —- Maternity and Baby Products Section
The global cross-border maternity and baby products market is rapidly expanding, with China’s market surpassing 2 trillion yuan in 2023. High-quality and personalized products are in demand, and strategic focus on supply chain integration, logistics, and offline consumer experiences is essential. The Belt and Road initiative further boosts growth, making this a lucrative sector for entrepreneurs.
2025: A Return to “Purposeful Consumption”! Post-95 Parents Are Tightening Their Wallets
Young parents born after 1990 and 1995 are adopting purposeful consumption habits, focusing on practicality, functionality, and value when purchasing maternity and baby products. They prioritize products that meet specific needs and offer long-term use, influencing key trends in the industry such as specialized baby food and high-quality diapers.
Year-Over-Year Growth of 110.5%, Young People Set Their Sights on Children’s Cameras
The children’s camera market has experienced significant growth, with a 110.5% year-over-year increase in 2024, reaching 427 million yuan in sales. Popular among users aged 21-35 and expanding to younger audiences aged 18-25, the market thrives on mid-low priced products (50-150 yuan) and multifunctional features such as video recording, dual-camera shooting, and instant printing. Eye protection, anti-loss features, and innovative designs—ranging from cute and retro to sophisticated and girly—are key drivers. As demand grows in lower-tier cities, this evolving market presents opportunities for innovation and diversification to cater to diverse consumer preferences and creative aspirations.
