CBME Online Seminar - Portugal Session
On 10th May 2024, the ‘CBME Online Seminar – Portugal Session’, organised by 100% MODAPORTUGAL and CBME, came to a successful end. The seminar aims to help Portuguese brands and partners to better understand the Chinese baby market, especially imported designer children’s clothing, in order to enter the Chinese market more efficiently and effectively. 20 industry professionals participated in the seminar, and the participants expressed that they were full of benefits.
Marlene Oliveira, Head of CENIT’s International Department, gave an opening speech to welcome the guests.
Ms. Celia Gu, General Manager of Informa Markets China (Hangzhou), shared her views on China’s economic background, opportunities in the pregnancy, baby and children’s market, channels and Informa Markets and CBME, focusing on the market trend of children’s clothing category, segmentation analysis, consumer population, consumer behaviour, etc., and answered the many questions of the Portuguese brands entering the Chinese market.
Mr Winston Zhu, Partner of Junlan / ShanghaiBaby, shared his insights on the current situation and opportunities for international children’s wear brands in the Chinese market with the participating companies. Based on the analysis of the current situation of the market, the macro-economy and the consumers’ preferences, he presented the solutions and recommendations provided by the Portuguese children’s wear brands to enter the Chinese market.
Ms Jingwen Ji, General Manager of CowBuk, shared with participants her experience in promoting high-end overseas children’s clothing brands in China and attracting elite customers, and analysed and summarised the demand for high-end children’s clothing brands in the Chinese market, welcoming more high-value, high-quality overseas fashion clothing brands to enter China.
Eduardo J. Teixeira Alves, CBME sales representative, introduced the CBME exhibition to the participants, his experience in assisting European brands to participate in the exhibition and the services available, etc., inviting more overseas brands to enter the Chinese market.
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