Highlights Review! Feeling the Way of Nature - Norwegian Aesthetic Parenting Special Show
The 22nd CBME was successfully concluded at the National Convention and Exhibition Centre (Shanghai). The exhibition gathered 4500+ brands from more than 30 countries and regions. In the 7.1 new hall, Innovation Norway hosted the Norwegian Aesthetics Parenting Show. The event was supported by the Norwegian Consulate General in Shanghai and CBME organiser Informa Markets.
Brand Overviews
Beckmann
Möller's
This schoolbag is not only high value, it is Beckmann’s spine protection top flow bear by the Norwegian research centre NORCE mechanical test results show that this AiaFlx magic air cushion series can effectively reduce the load by 60%, the built-in S-type aluminium bar combined with the classic back system and then with the magic of the airbag to support the weight of the schoolbag can make the 10 kg weight of the backpack body feeling only 4 pounds, the real pressure to reduce the spine protection.
Rich in natural Omega-3 fatty acids (including DHA and EPA) and Vitamins A, D, and E to help with vision/brain/bone development and the immune system. As part of a naturally healthy diet, it can be taken with yoghurt, salads, soups and porridges, or straight from the bottle. From the age of 3, Cod Liver Oil can be taken throughout life and is ‘liquid gold’ for life.
Jordan
Jordan children’s toothbrush toothpaste, a century-old oral care brand from Norway, is designed in age groups to target and professionally take care of children’s oral health, accompanying children’s growth step by step.
JANUS
JANUS is a century-old national brand born in Scandinavia, Norway, with a history of nearly 130 years. Focusing on the weaving of merino wool clothing, the product line covers the needs of the whole family in spring, summer, autumn and winter all year round.
Hurra
Hurra Children’s Lutein Eye Pudding is made with concordix patented jelly technology, using DSM patented flora small molecule lutein, which wraps the nutrients into small molecules and makes it into the form of a small pudding for more efficient absorption.Q Bouncy sweet blueberry flavour, no sugar, tasty and more protective. Lutein zeaxanthin 5:1 natural golden ratio, effective against 90% blue light. Medical grade tin foil plate, independent packaging is easy to carry, exclusive patented formula debuted in Norway in 2018, widely praised by the Norwegian market, guarding every child’s colourful vision.
Lillelam
Lillelam Norwegian Sheep is a Norwegian premium merino wool children’s brand, using only 100% high quality merino wool. With a wide range of colours to choose from, from single colours to mix&match, Lillelam Norwegian Sheep will continue to provide Chinese families with reassuring merino wool products with love and passion.
Hurra
This is a fish oil jelly that can be consumed by people aged 3 and above.
1) Cost-effective, one capsule package of DHA+EPA+DPA+D3, comprehensive nutrition, eye, brain, memory full activation.
2) Using CONCORDIX production technology, ultra-micro droplets of small molecules of fish oil, the body absorption rate of up to 200%; exclusive deodorisation process to reduce the fishy taste of fish oil, natural lemon and orange mixed flavour, children and adults love it more.
3) Produced from FOS certified factories, raw materials are from non-polluting deep-sea waters, the whole production process can be traced.
Innovation Norway
Innovation Norway is the Norwegian government’s foremost organisation for promoting innovation and development in Norwegian businesses and industries, both in Norway and in overseas markets, and is committed to helping Norwegian businesses grow and develop new markets. Innovation Norway’s mission is to contribute to the sustainable growth and export of Norwegian companies by providing funding and expertise.
Innovation Norway is also the Norwegian Government’s official trade representative abroad. We are committed to helping Norwegian companies grow and develop new markets. We are represented in more than 30 countries worldwide and throughout Norway. The head office is in Oslo. Innovation Norway has two offices in China, the Commercial Section of the Royal Norwegian Embassy in Beijing and the Commercial Section of the Royal Norwegian Consulate General in Shanghai.
