Days

CBME China 2025
NECC (Shanghai), 16-18 July 2025

Brand Online Matchmaking

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UK brands online matchmaking
Discover the Best of British Mother and Baby Products

Imported mother and baby products are currently one of the most sought-after categories in the high-end market. This trend is fueled by the new generation of 90s mothers who are leading the way in mother and baby consumption.

British mother and baby brands stand out with their innovative spirit, excellent quality, and high value. These brands have become a favorite among Chinese consumers and are a top choice for imported products in the mother and baby channel.

To bring more of these high-quality British products to Chinese consumers, the British Pavilion will be featured at the CBME exhibition from July 14 to 16. Located in the 6.1 Hall Overseas Pavilion at the Shanghai National Convention and Exhibition Centre (booths 6-1C38-1 to 6-1C38-8), the pavilion will showcase a range of premium British mother and baby brands. Visitors are invited to stop by and connect directly with these brands.

In preparation for the event, CBME is partnering with the UK Department for International Trade (DIT) to host a special UK live docking event on July 8. This event will provide an efficient platform for UK brands and buyers to connect before the show, helping to build excitement and promote British goods.

After rigorous screening, the online matchmaking activity selected a total of nine high-quality brands, covering a variety of categories such as bottles, toys, personal care, and nutrition. These include familiar brands like Jellycat, LoveBoo, Brush-Baby, Vitabiotics, Casdon, and Le Toy Van, as well as up-and-coming brands such as BORRN, Miss Nella, and The Cheeky Panda.

Brands Overview
Jellycat

Jellycat is a high-end plush gift company based in London. Since its founding in 1999, Jellycat has been loved by children and adults around the world for its adorable novelty designs and high-quality production processes.Jellycat’s plush toys are made of soft, skin-friendly fabrics and fine stitching, and meet a number of domestic and international quality certificates.In 2017, it was even awarded with the Queen’s Award, the highest honour for the British manufacturing industry. At the same time, it is also the favourite of the fashion world, often used by celebrities and fashionistas as a carry-on item or gift for friends!

Le Toy Van

Founded in 1995, Le Toy Van has always been committed to utilising natural, renewable, smooth sanded rubber wood and a range of hand screen printing techniques to incorporate modern design elements into traditional wooden toys to stimulate early learning in imaginative play boxes and role play. Le Toy Van promotes and implements an eco-friendly philosophy by not applying unnecessary paints and lacquers on the surface of its products, so that families and children can be exposed to non-polluting and more natural toys from an early age.

Miss Nella

Miss Nella is a children’s make-up brand from the UK, the main business is children’s nail polish, children’s make-up, children’s toiletries and peripherals, and is currently sold online and offline in 48 countries around the world.Miss Nella is committed to bringing safe and non-toxic beauty products with a variety of styles to children, and guarding children’s explorations and pursuits on the road of fashion and beauty.

The Cheeky Panda

The Cheeky Panda is a British toilet paper brand, co-founded by Chinese Julie Chen and her husband Chris Forbes. Co-founded in London by Chinese Julie Chen and her husband Chris Forbes, The Cheeky Panda has been recognised by the British Royal Family and environmental organisations around the world for its healthy and environmentally friendly products, which have been well received by consumers around the world. The Cheeky Panda products include toilet rolls, kitchen towels, toilet paper, handkerchiefs, baby wipes, make-up remover wipes, wet and dry bamboo wipes, etc., covering the whole spectrum of household, mother and baby, and beauty care, providing users with one-stop bamboo lifestyle paper products.

LoveBoo

LoveBoo has designed a range of natural products for mums, babies and toddlers. 100% made in the UK from the finest ingredients, LoveBoo’s products are specially designed to help with mid to late pregnancy and the delicate skin of babies and toddlers, and are designed to help with nappy rash and drool rash. The products are especially designed for the care of mid to late pregnancy and the delicate skin of babies and children, effectively solving the problems of firming and beautifying breasts, tightening and caring for intimate areas, and preventing babies and children from nappy rash and drool rash. Since its establishment in 2008, the company has won numerous awards for mother and baby skincare products.

Vitabiotics

LoveBoo has designed a range of natural products for mums, babies and toddlers. 100% made in the UK from the finest ingredients, LoveBoo’s products are specially designed to help with mid to late pregnancy and the delicate skin of babies and toddlers, and are designed to help with nappy rash and drool rash. The products are especially designed for the care of mid to late pregnancy and the delicate skin of babies and children, effectively solving the problems of firming and beautifying breasts, tightening and caring for intimate areas, and preventing babies and children from nappy rash and drool rash. Since its establishment in 2008, the company has won numerous awards for mother and baby skincare products.

brush-baby

British brush-baby hundred brush baby is for 0-12 years old age group of children’s oral cleaning care of the establishment of the brand, the product from the birth of the baby to the first milk teeth to childhood teeth, for different periods of baby dental health design different products. Including fluoride toothpaste, sonic vibration toothbrush, soft chewing toothbrush, etc., to provide one-stop solution for children’s oral cleaning and care.

BORRN

BORRN, as a popular local British mother and baby brand, has gained the favour and love of consumers all over the world by virtue of its excellent products and caring services. BORRN’s products include nipples, bottles, teethers, etc. BORRN’s main product, the one-piece silicone bottle, is ergonomically designed and has been recognised and acclaimed in the British Royal Gift List, as well as in the IDA International Design Awards, the European Gold Medal for Product Design, and the Red Dot Award in Germany.

Casdon

Casdon was born in 1950, is a simulation of children’s toys manufacturers, its products include washing machines, hoovers, irons, microwave ovens and other toys. Casdon has become synonymous with children’s simulation toys in Europe and the United States, sold to more than 100 countries around the world, and has set up offices in Japan, Greece, South Africa, etc. Many of Casdon’s simulation toys have been granted special licences by globally renowned brands, such as Dyson and Morpho Electric.