SHANGHAI, China, April 5, 2017 – Licensing Expo China and the International Licensing Industry Merchandisers' Association (LIMA) recently announced the launch of the China Licensing Awards. The Awards aim to recognize the outstanding achievements of companies with licensing properties in China.

China Licensing Awards 2017 categories include:

• Best Chinese Property of the Year

• Best Licensed Promotion of the Year

• Best Corporate Brand/Fashion/Lifestyle Program of the Year

• Best Entertainment Property of the Year

• Best Licensee of the Year

• Best Character/ Film/ TV/ Entertainment Licensee of the Year

• Best Retailer of the Year

• Best Digital Program of the Year

All companies who achieved outstanding results with their licensing/licensed properties are invited or can nominate other companies to any of the above award categories. The China Licensing Awards is now open for nomination. Submission of entries is open from now until 30 April 2017.

Finalists will be selected and judged by 20 licensing experts all over the world, and public can also participate and vote. Public voting accounts for 30%, and experts judging accounts for 70%. Winners will be announced at the China Licensing Awards Ceremony on 18 July 2017 during the Licensing Expo China 2017.

Organized by UBM China, Licensing Expo China aims to connect the most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees, retailers and distributors. It is forecasted over 250 brands/ properties will be showcased at the trade show. Licensing Expo China is part of UBM Licensing Group, organizer of Licensing Expo Las Vegas, Brand Licensing Europe and Licensing Expo Japan.

LIMA is the leading trade organization for the global licensing industry. Organized by LIMA, the LIMA Licensing Awards have been widely recognized as the highest level of achievement in the industry. The Awards were launched in 1985 and has been rolled out in other territories as well.

For more information on China Licensing Awards, visit www.licensingexpochina.com.

About Licensing Expo China (www.licensingexpochina.com)

Organized by UBM China, the Licensing Expo China aims to connect the most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees, retailers and distributors.

UBM is the organizer of Licensing Expo Las Vegas (United States), Brand Licensing Europe (London, United Kingdom), and the publisher of the licensing industry's most influential publication: License! Global.

About International Licensing Industry Merchandisers' Association (LIMA) (http://www.limachina.org/)

Founded in 1985, LIMA — the International Licensing Industry Merchandisers' Association, is the leading trade organization for the global licensing industry. Members in over 35 countries enjoy access to an array of benefits, including LIMANET — licensing's interactive, global directory — extensive educational programming, worldwide networking events, and Inside Licensing, with the latest in news, deals and trends.

LIMA is the exclusive sponsor of Licensing Expo, the industry's largest trade event, in addition to shows in London, Hong Kong and Shanghai.  In addition, LIMA offers significant education opportunities through our popular webinar series and our annual Coursework in Licensing Studies (CLS) program, as well as valuable networking opportunities around the globe.

For more information, please visit www.licensing.org.

About UBM Asia (http://www.ubmasia.com/)

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Southeast Asia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global presence in 26 major cities with 41 offices and 1,600 staff who combine local expertise with a global industry network to provide high-quality events and the best customer experience for event attendees from all over the world. Last year over 1.5m people visited UBM Asia's events.

With a track record spanning over 30 years, UBM Asia operates in a wide range of market sectors with 250 events, 28 targeted trade publications, 18 round-the-clock online products for quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world. We provide a one-stop diversified global service for high-value business matching, quality market news and online trading networks.

For press enquiries, please contact:

Louise Kathryn Yu
Marketing Director
Tel: (+852) 2585 6101
louise.yu@ubm.com