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CBME China 2025
NECC (Shanghai), 16-18 July 2025

Sesame Workshop heads to China

Sesame Workshop heads to China

Source: Toys ‘n’ Playthings


Company behind Sesame Street launches new website


The website will include videos and activities for children, with tips for parents in China.

The site is made up of three different sections, The Show, Grown-ups and Meet Sesame Street.

The website is also highly interconnected with Weibo and Kaixin, two extremely popular Chinese social media networks.


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16-18 July, 2025
NECC, Shanghai, China