

Admission is Free only for Pre-register!
Register now and save CNY 100 on your admission fee. Take advantage of this limited-time offer and start exploring the largest baby & kids industry event in Asia.
Book a booth Register Now

Your One-Stop Sourcing Event for All Things Baby
Comprehensive, Efficient, Innovative, Trend-driven. CBME China 2025 will be held at the NECC (Shanghai), China, from 16-18 July, 2025.
Book a booth Register Now


About CBME China

CBME China is the world's largest trade show for the children, baby and maternity industry and the place for you to make business happen
CBME China is the recognized annual gathering of industry leaders, brands and key players of the child, baby and maternity products and services. This is the perfect venue for you to meet manufacturers, distributors, suppliers and business partners in the industry. You can find a range of baby maternity products from baby care products to food, strollers and toys, clothing and accessories and more.

Why shouldn’t you miss CBME China?

One-Stop Sourcing Platform
- Discover the entire baby and maternity product supply chain under one roof at CBME China! From baby food, apparel, toys, strollers, car seats, skincare, feeding products, maternity wear, to OEM/ODM services, it’s all here.
Exhibitor, Manufacturers, and Products Extravaganza
- With 3,200+ exhibitors, CBME China is the place to discover new brands, innovative products, and emerging trends in the global baby industry.
Discover the Newest Products on the Market
- Be the first to explore brand-new product launches from global and local brands. From smart parenting tech to sustainable baby gear, CBME is where innovation debuts.
Spot the Trends That Will Shape Tomorrow
- Stay ahead of the curve with dedicated trend zones, expert-led forums, and live demonstrations. Discover what’s next in parenting, retail, and product design.
Explore New Business Opportunities
- CBME China is the premier trade fair to discover new business leads, forge partnerships, and expand your global footprint.
Learn, Share & Expand Your Horizons
- Stay ahead of the curve with trend zones, product launches, and insightful forums. Discover what’s next in parenting, sustainability, and product innovation.
This is the Annual Meeting Point of All Industry Leaders!
- Join us at CBME China 2025 and be part of shaping the future of the baby and maternity industry. Register today!
Admission is Free only for Pre-register!
- Register now and enjoy VIP privileges including fast-track entry, exclusive lounges, and premium networking events.
CBME Early Bird Offer is now live! Visitors who register before April 30th will be upgraded to VIP status after the event concludes. An email notification will be sent out once your VIP access is activated. All users who register before April 30th through any official channel will gain VIP access.
Exhibitors at CBME China 2024


















Event Highlights
Celebrating 25 years of excellence, CBME China 2025 is the largest and most comprehensive baby and maternity trade show in the world. This year’s theme is around “Comprehensive, Efficient, Innovative, Trend-driven”, empowering the industry with global reach, precision matchmaking, fresh innovation, and future-forward insights.

🌍 Global Marketplace
- 4,500+ brands from 30+ countries
- 9 international pavilions including North America, Japan, UK, France, Australia, and more
- Meet top-tier OEM companies manufacturers with strong R&D and compliance credentials
- Get your packaging and supply needs at CBME Supply zone
🛍️ Comprehensive Product Categories
- 4,500+ brands and thousands of products across the full baby and maternity spectrum:
- Baby care & hygiene
- Food, snacks & nutrition
- Toys, education & stationery
- Apparel & accessories
- Strollers, car seats & gear
- CBME China’s suppliers also cover OEM/ODM companies & packaging solutions


New and Innovative Product Showcases
Be among the first to witness the debut of 300+ new products and solutions from globally renowned baby and maternity brands. From smart parenting gadgets to sustainable baby care, innovation takes center stage.
International and Regional Pavilions
Explore curated pavilions featuring products and suppliers from Germany, North America, Japan, Korea, Singapore, Hongkong bringing global excellence to one place.
Competitive Prices, Premium Quality from OEM Suppliers
Meet top-tier OEM suppliers offering high-quality baby and maternity products at competitive prices. Discover reliable partners for private label and custom manufacturing.
CBME Awards & Awards Gallery
Celebrate excellence in the industry at the CBME Awards, recognizing outstanding products, brands, and innovations. Visit the Awards Gallery to see the winning entries up close and get inspired by the best in baby and maternity.


Cool Kids Fashion Shanghai
- Co-located fashion event featuring trendy kidswear labels
- Live runway shows and trend previews
- Meet fashion designers and discover the next big thing in children’s apparel
Knowledge-Packed Industry Conferences and Seminars
Gain insights into the latest trends, consumer behavior, and retail strategies from industry experts and thought leaders. Learn how to stay ahead in a rapidly evolving market.
Effortless Navigation with Trend Zones
Navigate CBME China with ease through dedicated trend zones, each themed around key categories in the baby and maternity industry:
- Smart Parenting & Tech, Sustainable & Eco-Friendly Products
- Feeding & Nursing Innovations, Nursery & Home Safety, Skincare & Hygiene
- Toys & Early Learning, Fashion & Apparel
- OEM Supply & Private Label Solutions, Packaging & Branding Innovations
These zones simplify your sourcing journey and help you discover exactly what you need.


Business Matchmaking
Enjoy tailored business matchmaking by specifying your sourcing needs. Connect with leading companies from China and around the world to form strategic partnerships and grow your business.
Licensing Expo China
Explore the booming world of brand licensing in the baby and children’s market. From character IPs to lifestyle brands, Licensing Expo China is your gateway to new licensing opportunities, collaborations, and brand expansion.
HALL PLAN

You Might Be Interested In
Events
CBME China is the hotspot for all products in the children, baby and maternity industry, whether it’s showcasing the latest products, or looking into the future of features. We will regularly hold events based on the latest hot topics in the industry to share insider information and breakthroughs in business development.

Media Gallery
Our media gallery offers a glimpse into the onsite communication, international pavilion, and events. Navigating through our gallery, you’ll find a record of the innovations and interactions that occur at our expos. For inquiries or to delve deeper into the world of maternal and child products, feel free to reach out to our team or subscribe to our updates.

Elite-VIP Buyers Club
Enjoy exclusive benefits like priority access to product launches, personalized assistance, and curated supplier lists. Network with industry leaders and benefit from streamlined buying processes. This exclusive platform is designed for international buyers with substantial purchasing authority, offering a differentiated experience at CBME China.

Register Now for CBME China 2025
Thank you for submitting your information. It has been successfully entered into our system.
To finalize your pre-registration, please complete a brief survey. This helps us provide you with tailored exhibitor information and customized updates on categories of interest.
Thank you for your cooperation.
Hear from Our Visitors

Davis Haryono Thin
Pt.opi
As an Indonesian company focused on both toys and clothing, we handle local production as well as imports from various countries. Over the years, CBME China has been an essential event for us, where we have built connections with numerous potential factories and partners. This exhibition is vital for staying ahead in a fast-evolving market, providing opportunities to explore new products and materials that drive our business growth. I have attended CBME for the past six or seven years, and each year, it continues to offer fresh insights and developments that help us compete and grow in the Indonesian market.
We are a Philippines-based company, specializing in baby mattresses under our local brand, while distributing Keen’s brand products nationwide. Our focus is on high-end baby sleep essentials, offering non-toxic, antibacterial, and custom-sized products that cater to mothers’ needs. Attending CBME China has been a wonderful experience, allowing us to explore new suppliers and technologies, which we are excited to bring back to the Philippines to expand our provincial market further and increase brand awareness.

Ann Gretchelle Santos Lee
Blisswinks Baby Products Trading

Alex Fernandez
Baby Grow
Representing Baby Grow Company from Dubai, we specialize in baby strollers, walkers, and feeding products, with a strong focus on popular international brands like Tommy Teepee and Baby Braza. Our business operates mainly in the Middle East, where foreign brands are preferred due to their reputation for quality. With 80% of our sales coming from online channels, CBME China provides us with invaluable exposure to new products and categories. After a 10-year break, returning to CBME this year was eye-opening, and we are eager to leverage the wide range of offerings to continue growing our brand presence.


Davis Haryono Thin
Pt.opi
As an Indonesian company focused on both toys and clothing, we handle local production as well as imports from various countries. Over the years, CBME China has been an essential event for us, where we have built connections with numerous potential factories and partners. This exhibition is vital for staying ahead in a fast-evolving market, providing opportunities to explore new products and materials that drive our business growth. I have attended CBME for the past six or seven years, and each year, it continues to offer fresh insights and developments that help us compete and grow in the Indonesian market.
Ann Gretchelle Santos Lee
Blisswinks Baby Products Trading
We are a Philippines-based company, specializing in baby mattresses under our local brand, while distributing Keen’s brand products nationwide. Our focus is on high-end baby sleep essentials, offering non-toxic, antibacterial, and custom-sized products that cater to mothers’ needs. Attending CBME China has been a wonderful experience, allowing us to explore new suppliers and technologies, which we are excited to bring back to the Philippines to expand our provincial market further and increase brand awareness.




Alex Fernandez
Baby Grow
Representing Baby Grow Company from Dubai, we specialize in baby strollers, walkers, and feeding products, with a strong focus on popular international brands like Tommy Teepee and Baby Braza. Our business operates mainly in the Middle East, where foreign brands are preferred due to their reputation for quality. With 80% of our sales coming from online channels, CBME China provides us with invaluable exposure to new products and categories. After a 10-year break, returning to CBME this year was eye-opening, and we are eager to leverage the wide range of offerings to continue growing our brand presence.
Hear from Our Exhibitors

Since 2018, Babycare has been an exhibitor at CBME China for six years. We welcomed around 20,000 customers and established connections with nearly 550 new partners across the industry’s value chain. We express our gratitude to CBME for providing us with this high-quality platform for resource networking and collaboration.




Babycare
Vice President Nie Jing
SUN SEASONS
General manager Zhang Yiqin




Nest Designs
CCO Li yong