CBME China – 15-17 July 2026 | NECC, Shanghai, China

Exhibitors

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Trade Buyers

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CBME China- Your One-Stop Sourcing Event for All Things Baby!

“全 (Comprehensive), 效 (Efficient), 新 (Innovative), 趋 (Trend-driven)”

CBME China is the recognized annual gathering of industry leaders, brands and key players of the child, baby and maternity products and services. This is the perfect venue for you to meet manufacturers, distributors, suppliers and business partners in the industry. You can find a range of baby maternity products from baby care products to food, strollers and toys, clothing and accessories and more.

Why shouldn’t you miss CBME China?

One-stop trade fair for quality baby, child and maternity products and services

Meet with local and international brands and suppliers from all over the world under one roof

Learn the latest trends and see latest product innovations

Experience the quality craftsmanship of child, baby and maternity products & services

Find reliable OEM/ODM suppliers from all over the world

Network with industry peers

What We Exhibit?

Maternal and infant products

Strollers, Car Seats
and Accessories
Baby Bikes

Toys
Education products

Baby & Children's
clothing, shoes and accessories

Maternal and infant / baby food

CBME Supply
Chain

Selected OEM/ODM for maternal and infant products, Crib and furniture, raw materials for children's clothing

Event Highlights

Year-round Product Sourcing

Mark the 26th of every month – Product Selection Day. Seasonal themes help you stay ahead of market trends and find products your customer likes.

Cool Kids Fashion Shanghai

Live runway shows and trend previews
Meet fashion designers and discover the next big thing in children’s apparel

Business Matchmaking

Enjoy tailored business matchmaking by specifying your sourcing needs. Connect with leading companies from China and around the world to form strategic partnerships and grow your business.

🌍 Global Marketplace

4,500+ brands from 30+ countries
9 international pavilions including North America, Japan, UK, France, Australia, and more
Meet top-tier OEM companies manufacturers with strong R&D and compliance credentials
Get your packaging and supply needs at CBME Supply zone

🛍️ Comprehensive Product Categories

4,500+ brands and thousands of products across the full baby and maternity spectrum:
- Baby care & hygiene
- Food, snacks & nutrition
- Toys, education & stationery
- Apparel & accessories
- Strollers, car seats & gear
CBME China’s suppliers also cover OEM/ODM companies & packaging solutions

New and Innovative Product Showcases
Be among the first to witness the debut of 300+ new products and solutions from globally renowned baby and maternity brands. From smart parenting gadgets to sustainable baby care, innovation takes center stage.

International and Regional Pavilions
Explore curated pavilions featuring products and suppliers from Germany, North America, Japan, Korea, Singapore, Hongkong bringing global excellence to one place.

Competitive Prices, Premium Quality from OEM Suppliers
Meet top-tier OEM suppliers offering high-quality baby and maternity products at competitive prices. Discover reliable partners for private label and custom manufacturing.

CBME Awards & Awards Gallery
Celebrate excellence in the industry at the CBME Awards, recognizing outstanding products, brands, and innovations. Visit the Awards Gallery to see the winning entries up close and get inspired by the best in baby and maternity.

Effortless Navigation with Trend Zones
Navigate CBME China with ease through dedicated trend zones, each themed around key categories in the baby and maternity industry:

Smart Parenting & Tech, Sustainable & Eco-Friendly Products
Feeding & Nursing Innovations, Nursery & Home Safety, Skincare & Hygiene
Toys & Early Learning, Fashion & Apparel
OEM Supply & Private Label Solutions, Packaging & Branding Innovations

These zones simplify your sourcing journey and help you discover exactly what you need.

Products Highlights

Baby stroller

CBME Hall 3 3-1B11

grace kid

Double breast pump

CBME Hall 7.2 7-2A18

babilitos

QiRui Max Convertible Seat

CBME Hall 3-1G32, 33

Reebaby

Portable child stroller

CBME Hall 3 3-1D29-2

Jiaxibao

Hear from Our Attendees

This exhibition is vital for staying ahead in a fast-evolving market, providing opportunities to explore new products and materials that drive our business growth. I have attended CBME for the past six or seven years, and each year, it continues to offer fresh insights and developments that help us compete and grow in the Indonesian market.

We are a Philippines-based company, specializing in baby mattresses under our local brand, while distributing Keen’s brand products nationwide. Attending CBME China has been a wonderful experience, allowing us to explore new suppliers and technologies, which we are excited to bring back to the Philippines to expand our provincial market further and increase brand awareness.

With 80% of our sales coming from online channels, CBME China provides us with invaluable exposure to new products and categories. After a 10-year break, returning to CBME this year was eye-opening, and we are eager to leverage the wide range of offerings to continue growing our brand presence.

We are still quite new to this market, but as I said, this is an excellent showroom. There are so many people here from the baby and maternity industries because it’s the most important show in China. It allows our products to be seen and tested by the right audience, which is incredibly valuable for us.

For us, our main business model is developing distributors, so B-end buyers are very important. CBME team has also contributed a great deal during this process and provided us with a lot of value. They have proactively introduced us to potential buyers and facilitated business connections.

First and foremost, CBME helps bring together high-quality partners from across the country into one space. Second, many customers came to our booth specifically because of CBME, which gave us valuable opportunities to engage closely with them. They were able to see, touch, and experience our products directly.

CBME GLOBAL